The economic impact
This Sunday, the most important match of the year is going to be played. We are talking about the 50th Super Bowl that will face the Peyton Manning’s Denver Broncos against the wonder boy Cam Newton and his Carolina Panthers. In the sports topic, it is going to be the fight between the new guy and the legend, but we are not here to tell you a story about football itself, but to let you know the economic impact of this match.
About the game and the players
Each member of both franchises will get a hundred thousand dollars’ payment as a bonus for qualifying to the Super Bowl. This payment will be effective regardless of the result, so we are talking about, more or less, 8 million dollars given between the players and coaches. The National Football Association makes responsible for this bonus.
Besides that, some of the most important players in both squads have clauses in their contracts about results, meaning that the fact of getting to the Super Bowl will mean extremely juicy extra money for their pockets. Some of this achievement prizes go as far as millions of dollars, so you can do the math or not, but the answer is very simple: Each players get extremely well rewarded for playing this match.
We have to be clear: This is the most expensive sports event in the world. Simple as that. You can compare this game to a Champions League Final or a FIFA World Cup Final, but even there, the most expensive ticket is around the USD 4K or USD 5K. To attend the 50th Super Bowl you would have to pay at least USD 3K, and the most expensive ticket would cost 4 times the price of the cheapest one. And more than 60,000 people are going to pay that amount of money to watch the game. Doing a simple math, it would be more than 200 hundred million in earnings, just by selling tickets.
Broadcasting and advertising
The game is going to be broadcasted in more than 170 countries around the globe, mostly in Europe, America and Asia. Each TV channel has to pay several millions to be able to show the game in their screens. NBC is the network with the rights to broadcast, cover and re sell the signal of the game. Press from more than 100 countries will be present in the event.
For just 30 seconds on screen during the commercials, firms and companies are paying 5 million dollars, breaking the record achieved last year when Ecuador (yes, the country) paid 3.5 million to show a half minute clip.
San Francisco has a huge advantage to receive this event: It is a city that is already prepared to receive thousands of tourists and its transport system, as well as its accommodation system is ready to host the Super Bowl and not having to make major changes. Either way, the city of San Francisco, alongside with Santa Clara (where actually the stadium is located) invested more than 800 million dollars to host the game, mostly in transportation and security.
The city paid 5 million to receive the match and it has been calculated that the profits for just that Sunday (And the week before, of course) will be achieve the billion dollars for both public and private sector. Also, as we mentioned before, the small city of Santa Clara is the place where the Stadium is located (There is no space in SF for a huge coliseum like this) and we can assure that they are the most benefited here because the city itself did not invest money, but certainly the shops, bars, hotels, restaurants and many other businesses are going to cash a lot of money thanks to the game. It is also important to say that the last time this city received a Super Bowl was in 1989 when the locals San Francisco 49ers defeated the Dan Marino’s Miami Dolphins.
We have to remember that this is just a game, a sport that will not make major impact in the actual society, but it is pretty interesting to see what the economic impact of this event is.